What type of website do I need?

The right type depends on your business goals. We generally recommend one of these core types — each can be customized and combined to fit your needs.

Common site types explained:

1. Brochure / Business Website (Informational)

      • Best for: Small local businesses, professionals (lawyers, consultants), salons.

      • Purpose: Present services, contact details, about page, testimonials.

      • Typical features: Home, About, Services, Contact, simple gallery, contact form, Google Maps.

2. Portfolio Website

      • Best for: Photographers, designers, artists, stylists.
      • Purpose: Showcase work visually and capture leads.
      • Typical features: High-quality galleries, image categories, lightbox viewing, case studies, bio, contact form.

3. E-commerce Store (WooCommerce)

      • Best for: Photographers selling prints, product-based businesses.
      • Purpose: Sell products or digital downloads online.
      • Typical features: Product pages, cart, checkout, payment gateways, inventory management, shipping settings.

4. Booking / Appointment Website

      • Best for: Salons, therapists, tutors, freelancers with scheduled services.

      • Purpose: Let customers check availability and book online.

      • Typical features: Booking calendars, staff schedules, service categories, payment/deposit options, confirmations & reminders.

5. Landing Page (Single-Page Conversion)

      • Best for: One-off campaigns, product launches, ad funnels.

      • Purpose: Maximize conversions for a single offer.

      • Typical features: Strong headline, benefit bullets, CTA, form or purchase button.

6. Membership / Subscription Site

      • Best for: Online courses, premium content, recurring services.

      • Purpose: Provide gated content to paying members.

      • Typical features: Login, subscription management, protected content, payment integration.

7. Hybrid / Multi-purpose Sites

      • Many businesses need a combination: e.g., a portfolio + shop + blog + booking. Divi and WooCommerce make hybrid sites straightforward to build.

How to choose: key decision factors

      • Primary goal: Sell products? Take bookings? Showcase work? Choose the type that most closely matches your primary conversion goal.

      • Audience behavior: Do customers prefer browsing galleries or booking appointments on mobile? That affects layout and functionality.

      • Budget & timeline: E-commerce and booking systems require more setup and testing than a brochure site.

      • Content readiness: Do you already have images, product data and copy? That speeds development.

      • Scalability: If you plan to grow, pick a platform with room to add features (shop, blog, membership).

Examples & recommendations

      • Photographer who sells prints: Portfolio + WooCommerce shop + blog → portfolio + e-commerce hybrid.

      • Salon wanting online booking: Brochure site + Booking integration (Amelia/Bookly) → booking site with staff pages.

      • Small professional firm needing leads: Brochure site + contact forms + Google Business listing.

Next steps

      • Tell us your top 1–2 goals and we’ll recommend the exact site type and feature list tailored to your needs.